Driift Brand Lookbook

BACK STORY For years, I’ve been running a design business, but always under someone else’s brief. It’s time to flip the script and start writing a new story. There’s always ups and downs, but I’m always thinking about the next adventure. Wanting to get back outside and feel the wind through my (lack of) hair. The curiosity in me wants to spend more time on the things I love, trying new things, and pushing myself and the ones around me further. Over the years, I’ve noticed that I look at things differently. When I see things for the first time, or learn something new, I can’t help but look deeper. I need to know how things work, and 9 times out of 10, they’ve overcomplicated something simple. So much stuff can be improved, especially when it comes to the things I use day to day, and during the adventure sports I love. I’ve got to start somewhere, and Driift is that somewhere. Driift is all about combining what I’ve learnt, the people I’ve met, and the things I love to do, so I can do it for longer, and make other’s journey a whole lot better. Driift.life is my journal.